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Pricing Services

Price is the most powerful lever available to positively impact profitability and yet 60-70% of SME's still set prices based on gut-feel. Whether you're looking to choose the best pricing mechanism, enhance the efficiency of your pricing process or introduce best practices for price management, we have the tools and over 20 years' experience in B2B, B2C, products, software and services in both public and private sectors.

Pricing Strategy

  • What's the right pricing mechanism for my products or services?

  • Who am I really competing with?

  • How do I ensure my pricing is aligned with customer value?

These questions and more form the core of your pricing strategy. We help define strategy then locate the right pricing mechanism and configure it, all based on your market, customers and competition.

Price Communication

You're ready to implement a new pricing mechanism, or execute a significant price change.

  • How do you prepare your team and customers for the changes?

  • What steps do you take to prevent customers leaving and how do you deal with potential complaints?​

A strong communications plan and suite of supporting assets will ensure you're well prepared and your price changes go through with minimal issue.

Pricing Process

  • How can automation help improve efficiency?

  • What resources do I need to run an efficient pricing process?

  • How often should I change price and in response to what?

 

​These are process-related issues and will create the foundation for designing and implementing an efficient and scalable pricing function.

Price Management

  • How often should I review prices?

  • What if a new competitor appears?

  • What factors will force a revision to pricing strategy and how do I prepare for that?

  • How do I structure customer contracts to provide flexibility to make pricing adjustments without resorting to contract changes?

Price management is focused around the on-going maintenance of the pricing function, understanding and preparing for potential changes, either self-imposed or in response to market events.

What Our Clients Say

Kerri, VP Sales

"With Mark's guidance we were able to raise our software maintenance prices by 2 x inflation, without losing a single customer. We also increased our professional services, in 2 stages, by 50%, significantly increasing our services profitability."
  • LinkedIn

Let's Talk

Elev8Exec Limited
26 Grangeway
Handforth
Cheshire, SK9 3HZ


Phone: +44 (0)1625 837153

Registered in England and Wales.
Company No. 15088732

 

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